In this episode, we sit down with Jessica Jung, AI Innovation Lab Lead at Supercell, to explore what it really means to build at the frontier of AI and games — and why the most interesting questions aren't just about how we make things, but what becomes possible to make at all. As the architect of Supercell's AI Innovation Lab, Jessica unpacks the studio's approach to embedding AI across small, autonomous teams, how the relationship between IP owners, fans and creators is shifting as remix culture goes mainstream, and where the most meaningful innovation is actually happening — at the platform layer or the content layer. Using her own journey from AI research to AR and now game development as a lens, we dig into the barriers holding studios back, what separates teams who unlock AI's potential from those who stall, and what a healthy co-creation ecosystem actually looks like in practice. So tune in for more on building an AI Innovation Lab from 0 to 1, a candid look at where AI is expanding, what kinds of experiences we can create versus simply how we create them, and a practical guide for any studio or creator trying to integrate AI in a way that keeps their worlds valuable long into the future.
00:00 – Introduction
04:00 – How mobile gaming and traditional gaming really differ.
06:00 – What it takes to make a 'mega hit game' and the commercial opportunities with mobile-first companies.
11:10 – Fitting AI into gaming and its impact on content, production, and development.
14:45 – How AI addresses the biggest bottleneck: the ability to produce high-quality content.
17:30 – What an "AI-native game" looks like, providing a failed prototype example.
23:00 - Finding the balance between IP Protection & use of AI.
25:50 – How AI can accelerate designing of games?
30:40 – Where the divergence of "games as art" and "games as a business" comes in.
35:00 – What are the capabilities in AI beyond LLMs?
40:00 – Managing investment downturns and negative consumer sentiment around AI adoption in games.
43:30 – Final thoughts.