You’ve heard of Roblox — the platform where now over 100 million users play, create and socialise on a daily basis. On this episode of The Speakeasy, we're joined by Lisa Willett, Roblox's Director of Global Partnerships as we explore the behind-the-scenes of how the platform has brought to life stories for brands like the NFL, Netflix, and Warner Bros., as well as how they're delivering for and influencing youth culture. So whether you play every day or have just heard the buzz, this episode will give you the lowdown on the world’s largest gaming platform — and what makes it the behemoth it is.
Roblox & Growing the World's Largest Gaming Platform – Lisa Willett
With over 100 million daily players, Roblox isn’t just a game — it’s where millions of people hang out, create and shape culture every day. From building worlds with friends to joining virtual concerts and sports events, it’s become a playground for imagination and a powerful stage for brands looking to connect with the next generation.
In this episode, Lisa Willett, Roblox’s Director of Global Partnerships, lifts the lid on how the platform works to integrate global brands — from NFL and Netflix to Lionsgate and Warner Bros. — and why UGC gaming is becoming one of the most important tools in the marketing playbook. Exploring how brands can show up authentically, the strategies driving fandom, and how Roblox is professionalising into a billion-dollar creator economy, as well as:
🎬 Filmed at Sky Guild Gaming Centre in the Ginx TV Studio